Data backup may not directly help you boost your productivity, but it is a core component of any responsible business’ continuity plan. Each year, thousands of businesses that don’t take threats into account are forced to close their doors because they didn’t have a contingency plan in place. For every business that plans for the worst there are two that don’t, either because they see the strategy as too cost prohibitive, or because they just don’t understand the amount of threats that could put their business in the position where they would need to close.